The Plan should also come with at least a toll free tech support line [NOT a sales or "customer service" line] & ticketed email support; I also recommend chat support for those questions on the go, although it's not a requirement.
It's pretty easy to tell a client that you will help them save money and avoid disasters by being proactive. It's also pretty easy to tell them they can focus on their core business while you take care of "IT". And it's really easy to tell them that "managed Managed I.T support uttah" is far superior to "break/fix". Generally, these are all true!
Now the actual numbers on the external drive itself were written in some cryptic microscopic font that required literally three sets of reading glasses stacked one on top of the other so they could be read. Having entered the now correct serial numbers and registering tech support I.T the product and updated my status paid more as the free trial for the product that I had never used was now expired we were ready to download and install the software. This took a half hour. Then the "backing up" commenced. There were no queries as to what was to be backed up, it just took off and started backing.
The Managed I.T support uttah answer is YES. I have found in my own experience that Carbon Copy Pro (CCP) covers these three essentials. CCP is a company that can teach anybody to market anything on the Internet.
Another t-shirt that's guaranteed to leave you warm and fuzzy reads "I get paid for tech support..." on the front, "...I don't get paid to care" on the back.
It's a delusion to expect prospects to throw money at you and demand to buy your services. That is simply not going to happen. It is not how services are purchased, and it does not take into account the realities of the buying process and decision to buy. Accept the realities, and market.